Posts Tagged ‘Market research’

Market Research Room in FriendFeed

// February 12th, 2009 // Comments // Journal

I’ll write more soon about how much I love friendfeed. 

For now, just go check out the Market Research room I created.  It currently agregates news and information about MR from 17 different sources (new suggestions welcome). The room includes blogs, news sources, and even twitter feeds.

You don’t even need to join friendfeed to enter the room.

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The Research Industry Needs More Experimentation

// January 11th, 2009 // Comments // Journal

Mr. Heretic gets it.

Other people get it too.

So why are few people using everything the internet has to offer the world of market research? Why aren’t you pushing the boundaries? Why aren’t you taking risks?

Don’t tell me that risks are too expensive. Don’t get silly and bet your company or your clients on a single new approach, methodology, or process.

But you can take many smaller risks and compare the results to past experiments. Afterall, we are a research industry, right?

So why do the instruments used in 2009 look almost identical to those used in 1959? Did we get it perfect back then?

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