Mike MacLeod

Why Put a Limit on Making Money?

// January 3rd, 2009 // Comments // Journal

Seth nails it.

When running digital ads, you should be able to determine their success or lack thereof. You know what you pay for them and you should know what each one generates.

So, if they don’t result in a profit, why are you running them?

If they do result in a profit, why aren’t you running them to infinity?

As Seth says:

How often do year the marketing person say, “that’s a neat idea, but we don’t have the budget this year”?

Shouldn’t she say, “We have an unlimited budget for ads that work”…