Mike MacLeod

LoveStats’ Theory on Declining Response Rate

// July 5th, 2009 // Quote

The solution, though simple, is long term. Let’s improve surveys. Shorten them, improve the quality, make them real. The most incredible thing is that we already know how to do this. Over time, people will begin to see the change. They will start to appreciate marketing research surveys again. A new generation of responders will see what we are offering and choose to be a part of it. It always feels good to know that you’ve made an important contribution. It feels even better when that contribution was fun to make.
Annie Pettit