Comments on: Twitterize Your Market Research http://www.mikemacleod.net/2009/01/12/twitterize-your-market-research/ Social media, research, and more Mon, 22 Mar 2010 23:56:29 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Barry Judge http://www.mikemacleod.net/2009/01/12/twitterize-your-market-research/comment-page-1/#comment-4652 Barry Judge Sat, 17 Jan 2009 22:53:39 +0000 http://www.mikemacleod.net/?p=145#comment-4652 It's input. For me it's a great platform to reach Best Buy blue shirts and corporate employees who may never know the rationale for our communication and may never see it. We still rely on copy testing as well, a blog supplements the more traditional feedback mechanisms. It’s input. For me it’s a great platform to reach Best Buy blue shirts and corporate employees who may never know the rationale for our communication and may never see it. We still rely on copy testing as well, a blog supplements the more traditional feedback mechanisms.

]]> By: Mike http://www.mikemacleod.net/2009/01/12/twitterize-your-market-research/comment-page-1/#comment-4647 Mike Mon, 12 Jan 2009 21:12:30 +0000 http://www.mikemacleod.net/?p=145#comment-4647 Hey Brian, He doesn't guarantee a balanced sampling blend and he doesn't use this by itself to make a true prediction. Understand what Twitter is and understand the information that is gathered. You're right, he'll hear about the extremes - either the people that hate it or the people that love it. And that is useful. It's not scientific and it shouldn't be used as a replacement for science. But at the cost of the time it takes to type 140 characters, would you not be interested to get a quick assessment of your product - even if it isn't weighted perfectly? Hey Brian,

He doesn’t guarantee a balanced sampling blend and he doesn’t use this by itself to make a true prediction.

Understand what Twitter is and understand the information that is gathered. You’re right, he’ll hear about the extremes – either the people that hate it or the people that love it. And that is useful.

It’s not scientific and it shouldn’t be used as a replacement for science. But at the cost of the time it takes to type 140 characters, would you not be interested to get a quick assessment of your product – even if it isn’t weighted perfectly?

]]> By: Brian LoCicero http://www.mikemacleod.net/2009/01/12/twitterize-your-market-research/comment-page-1/#comment-4646 Brian LoCicero Mon, 12 Jan 2009 20:58:40 +0000 http://www.mikemacleod.net/?p=145#comment-4646 Okay, so you're a sampling guy, tell me how he guarantees a balanced sample in order to make a true prediction? Although I'll generalize greatly here, won't responses from Twitter be likened to what too many companies get from Customer Sat from recruiting off of register receipts? You'll either get the extremely happy with the service, always say yes group or the group just looking to trash the hell out of it because they're the "man". Also, by what standard does he evaluate this batch of ads versus any of his previous batches? He's evaluating ads in a cloud while flying with a blindfold on. I guess if I'm his current copy test MR firm, I'm worried, if I'm not, well, he's getting a call from me to explain the error of his ways. His polling practice is no better than (R.I.P.) Facebook Polls or some horrible poll on the nightly news. He's getting WoM but nothing statistically significant. Okay, so you’re a sampling guy, tell me how he guarantees a balanced sample in order to make a true prediction?

Although I’ll generalize greatly here, won’t responses from Twitter be likened to what too many companies get from Customer Sat from recruiting off of register receipts? You’ll either get the extremely happy with the service, always say yes group or the group just looking to trash the hell out of it because they’re the “man”.

Also, by what standard does he evaluate this batch of ads versus any of his previous batches? He’s evaluating ads in a cloud while flying with a blindfold on.

I guess if I’m his current copy test MR firm, I’m worried, if I’m not, well, he’s getting a call from me to explain the error of his ways. His polling practice is no better than (R.I.P.) Facebook Polls or some horrible poll on the nightly news. He’s getting WoM but nothing statistically significant.

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