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	<title>Comments on: The Research Industry Needs More Experimentation</title>
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	<link>http://www.mikemacleod.net/2009/01/11/the-research-industry-needs-more-experimentation/</link>
	<description>Social media, research, and more</description>
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		<title>By: MR HERETIC</title>
		<link>http://www.mikemacleod.net/2009/01/11/the-research-industry-needs-more-experimentation/comment-page-1/#comment-4649</link>
		<dc:creator>MR HERETIC</dc:creator>
		<pubDate>Tue, 13 Jan 2009 14:53:15 +0000</pubDate>
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		<description>There are many reasons why. Here are two of the big ones:

1) Middle managers who don&#039;t understand new technology have enough power, a motive (survival!), and often band together, to protect the status quo. The bigger the research company, the more this happens.

2) Established MR companies are run by accountants. The will avoid risk and try to make the old methods leaner and more efficient until they have absolutely no other choice. This systematically inhibits innovation and frustrates the clued-in people within the company until the give up and leave.

Seth Godin said it best: http://sethgodin.typepad.com/seths_blog/2008/03/the-forces-of-m.html

&lt;abbr&gt;&lt;em&gt;MR HERETIC&#8217;s last blog post..&lt;a href=&quot;http://www.mrheretic.com/2009/01/safe-is-new-dangerous.html&quot; rel=&quot;nofollow&quot;&gt;Safe is the New Dangerous&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>There are many reasons why. Here are two of the big ones:</p>
<p>1) Middle managers who don&#8217;t understand new technology have enough power, a motive (survival!), and often band together, to protect the status quo. The bigger the research company, the more this happens.</p>
<p>2) Established MR companies are run by accountants. The will avoid risk and try to make the old methods leaner and more efficient until they have absolutely no other choice. This systematically inhibits innovation and frustrates the clued-in people within the company until the give up and leave.</p>
<p>Seth Godin said it best: <a href="http://sethgodin.typepad.com/seths_blog/2008/03/the-forces-of-m.html" rel="nofollow">http://sethgodin.typepad.com/seths_blog/2008/03/the-forces-of-m.html</a></p>
<p><abbr><em>MR HERETIC&#8217;s last blog post..<a href="http://www.mrheretic.com/2009/01/safe-is-new-dangerous.html" rel="nofollow">Safe is the New Dangerous</a></em></abbr></p>
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		<title>By: Corey</title>
		<link>http://www.mikemacleod.net/2009/01/11/the-research-industry-needs-more-experimentation/comment-page-1/#comment-4645</link>
		<dc:creator>Corey</dc:creator>
		<pubDate>Mon, 12 Jan 2009 02:17:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.mikemacleod.net/?p=141#comment-4645</guid>
		<description>no one has figured how to integrate the technology with their 1950s platforms.</description>
		<content:encoded><![CDATA[<p>no one has figured how to integrate the technology with their 1950s platforms.</p>
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